Prepare
Use the verified lead details to choose an opening, likely objection, and one honest next step.
Real sales experience × practical AI
Know what to say.
Make the call.
Win the conversation.
The uncomfortable pause before a phone call ends here. Original real estate scripts, AI conversation coaches and follow-up frameworks designed to help agents move from hesitation to action.
Practical wordingEditable, situation-specific scriptsNo invented facts
Field notes / Vol. 01The closer's desk
The first thirty seconds matter.
You don't need a perfect speech.
You need a better first question.
“Did I catch you with a quick minute, or would another time be easier?”
A sample opening for an authorized follow-up to a recent inquiry. Adjust to verified facts and contact permissions.
Prepared beats pressured. Every time.
10Specialist prompt packs
30AI prompts
40Conversation word tracks
10Workflow blueprints
The problem worth solving
Most agents don't need more motivation. They need their next sentence.
The phone gets heavy when you don't know how to open, what to ask, or how to respond when someone says, “We're just looking.”
Resource for Closers is built on a different idea: remove the guesswork from conversations, give agents a framework they can adapt to the person in front of them, and make the next follow-up easy to execute.
This is sales education, not a promise of appointments, clients, commissions or transaction outcomes.
One simple working method
Prepare. Converse. Follow through.
Converse
Ask one thoughtful question at a time. Sound like a person, not a robot reading a script.
Follow through
Log what happened, respect the prospect's preferences, and create a clear follow-up task.
Volume 01 · The conversation library
Ten situations. One less reason to hesitate.
Each pack is built around a real-world conversation, not generic marketing copy.
New inbound inquiries
Turn an inquiry into a conversation.
Dormant leads
Restart contact without awkwardness.
For Sale By Owner
Open the door with a useful question.
Expired listings
Lead with understanding, not a pitch.
Open houses
Move from small talk to a next step.
Buyer agreements
Explain representation and compensation clearly.
Pricing conversations
Discuss the data without starting a fight.
Condo & HOA concerns
Help clients ask better questions.
FHA & first-time buyers
Clarify the process without promising outcomes.
Past clients & referrals
Stay in touch without sounding transactional.
Plus 10 human-reviewed automation blueprints: lead prep, missed calls, dormant leads, buyer milestones, seller updates, referrals, and more.
Interactive sample · No login required
The 30-second conversation desk.
Choose a situation. See a real example of how the conversation can start and move forward.
Choose your situation
“What do I say?”
Preview three original word tracks from the Field Guide. Replace placeholders with verified details before using them.
Scripts are suggestions, not instructions to call anyone. Check permission, Do Not Call restrictions, brokerage policy and local law first.
Download the free sampler ↓Opening line
If they hesitate
One useful next step
Built to work the way agents work
More than another PDF on your desktop.
Copy-ready AI prompts
Situation-specific prompts to adapt in your preferred AI assistant. Original language, placeholders for unknown facts and an emphasis on review before use.
Phone-ready scripts
Openers, responses to objections, and honest next-step questions, designed for agents who want confidence before dialing.
Automation plans
Follow-up workflow blueprints built for future TRDCRM integration. No claim of active CRM automations or live messages today.
On the production roadmap: short video demonstrations and Mike-narrated audio lessons. These media lessons are not included in the current digital kit.
Simple product lineup
Start with the words. Grow into the system.
Try the free sample first. When you're ready for the full Field Guide, checkout is secure through Stripe and the files are emailed to you.
Start here · Available now
Free Sampler
$0
A taste of what the full conversation system feels like.
- 3 opening word tracks
- Objection-response examples
- 3 next-step questions
- Immediate downloadable PDF
Founder's price
Volume 01 · Available nowThe Closer's Field Guide
$49 founder price · one-time
A complete original conversation toolkit. Planned regular price: $79.
- 10 niche AI prompt packs
- 30 editable AI prompts
- 40 example word tracks
- 10 automation blueprints (not live)
- Searchable offline library
Secure checkout by Stripe. Digital files are emailed within 24 hours. Refunds within 14 days.
For teams · On request
Broker & Team Access
Let's talk
Discuss multi-seat licensing, internal training, and a future TRDCRM-enabled edition.
- Use cases tailored to your team
- Multi-agent licensing discussion
- Training and onboarding roadmap
- Future CRM integration options
The Field Guide is a one-time $49 digital purchase processed by Stripe, delivered by email as a download for your own use. Pricing may change. Refund requests within 14 days: mikemartoe@gmail.com. Products are educational tools; individual results vary.
MMSales experience · Human first
Meet the person behind the prompts
Built from a career in sales. Refined for the way agents actually work.
I'm Mike Martoe. My real estate website describes more than 35 years of sales experience and a simple working style: answer quickly, communicate clearly, negotiate carefully, and keep the process moving.
I know the difference between having a script and being ready for a conversation. Resource for Closers turns that practical experience into repeatable, editable tools—especially for agents who know they should follow up but aren't sure how to begin.
Background35+ years in sales, as described on my real estate website
ExperienceSales management and negotiations; decades working with real estate buyers and sellers
SpecialtiesPricing, offer strategy, Florida condo/HOA questions and long-distance buyer service
FutureTRDCRM-connected conversation prep and responsible workflow support
Good questions
Before you get started.
Do I need ChatGPT or another AI account?
You can read and adapt the sample scripts without AI. The complete AI prompts are designed for use in a compatible AI assistant you select; third-party terms and any charges for that service are separate.
Are the automations running inside TRDCRM now?
No. Volume 01 includes implementation blueprints, not installed or running CRM integrations. The TRDCRM-enabled edition is a future product goal.
Can I use these scripts in any state?
The writing is intended to be adaptable, but agents must check applicable laws, Do Not Call and consent rules, Fair Housing requirements, MLS rules, agency requirements and brokerage policies in their own jurisdiction before outreach.
Are these scripts copied from the book Exactly What to Say?
No. The product contains original Resource for Closers writing based on broad principles of clear, respectful sales communication. It is not affiliated with that book, its authors or its publisher.
Will these prompts guarantee more closings?
No. They are training and productivity resources. Conversations, appointments, clients and income depend on many factors, including the agent's skill, market conditions and the suitability of each opportunity.
Can my brokerage license the library?
Team and brokerage licensing can be discussed directly with Mike. No prepriced team purchase or hosted training platform is active at this time.
Your next conversation starts here
Pick up the phone with a plan.
Start with the free samples. If the words feel useful, ask to hear when the full Field Guide becomes available.